Tuesday, June 3, 2008

Violated... In My Own Home!

I feel violated. I was just accosted by the putrid image of Jean Sheehan yet again. I knew the commercials were coming, but I was hoping I would be spared the constant reminder of her Governorship. I understand that she is trying to unseat an incumbent and reminding us that she was Governor is a great use of name recognition. The problem is that too many people who are hearing the name from years past may vote for her because they remember the former Governor (her name not her term). Not all of us actually research the candidates before we vote. I know some people who have voted for a candidate because the “signs were pretty,” or “he looked pretty rugged.” (Ok, I know, not the brightest bulbs.)

This is going to sound strange, but I knew the full name of the person I was NOT voting for the second I started writing. It took me about two lines before I could remember John’s first name. I don’t know what is worrying me more, the commercials of Jean Sheehan or the lack of commercials from John Sununu. Maybe it’s the fact that John’s name slipped my mind; not a good sign. How could I forget the name of my representative? Then again, how many advertisements have you heard for John Sununu?

In the advertising industry, “branding” is a term that basically refers to making an advertisers name stick in you head. This method of advertising basically puts a product (Jean) in your face, and repeats the facts they want you to remember (Jean did this or that… Governor). You would think the Republican Party would be sinking money into John’s campaign, posting his face on your T.V. every 15-20 minutes. Considering my slight memory lapse, the average voter probably forgot John is a Senator. Last time I saw his name in print was some energy bill 2-3 months ago!

So where are the radio commercials, flyers, and billboards? (Ok, I know flyers are for the recycle bin, and people don’t pay attention to billboards….) But there has not been any attempt to get his name out yet! Where are the Republicans, and why is Sununu asleep at the wheel? Is he running for reelection, or sitting this one out? At this point he’s about a lap down and loosing ground.

This is my point; with John down in the “polls,” Jean running adds every 30 minutes on Comcast, John and his staff really need to get on the ball. If they don’t act quickly, proposes some prolific legislation, or…. ANYTHING!!!!!, this is over before it even begins. Today, if you ask people who they would vote for Jean Sheehan, or John Sununu, you might get an answer, but you might also get a “John who?” The problem for John is what I call the “What have you done for me….lately?” syndrome.

In this “ADHD” style political world, I can not help but ask these questions; “Where is the Republican Party?” ” When is John going to run?” and the all important, “Is it already too late?”

I hate to say it, but it may already be over for John. Cheer up though; I was wrong about Hillary and Rudy….

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